Persimmon has announced that it will build 5,000 new homes across Wales in the next five years.
The plans amount to £800 million worth of work and will create around 10,000 jobs in the process.
Guy Mabey, the newly-appointed regional managing director for Wales, said that the company will be targeting the greater Swansea conurbation, while properties will also be constructed in Carmarthenshire, Pembrokeshire and other areas of the region.
Mr Mabey is the first ever regional managing director of Wales for Persimmon, and he has built up more than 25 years of experience in residential development.
He has previously worked for Beazer Homes, Swan Hill and Redrow. He confirmed that a new head office for the West Wales region would be opened shortly.
"This expansion will be in addition to our already strong presence in east Wales which we will continue to grow. We want to be very active in these areas and become part of the fabric of the communities in which we work," he noted.
"Having covered both England and Wales in my career I remember a time when Welsh Local Authorities and politicians were hugely proactive, creative and welcomed development with open arms, recognising the wider economic benefits it brought and the wealth creation generated by the economic activity," Mr Mabey said.
The housing expert added that it is now time to get back to that mindset and he encouraged politicians and council officers to show leadership and bravery to kick down hurdles which are preventing development from happening.
Mr Mabey went on to say that he wants Wales to be thriving and prosperous, although there are areas which are desperate for regeneration and jobs.
Persimmon will be working closely with Welsh politicians surrounding the issues of land, development and planning, however, he urged MPs to play their part and lead the way.
The company currently builds around 10,000 homes each year in more than 400 prime locations, having originally being founded in York in 1972.
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