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When Imitation Is Not The Sincerest Form Of Flattery

When Imitation Is Not The Sincerest Form Of Flattery

Caveat Emptor - Let the buyer beware

Cost cutting, increasing margins, maximizing the bottom line – however you want to phrase it, the economic recession has led to a culture where price is king – but how often is this at the expense of a depreciation in quality?  And how often does cost cutting simply lead to a cycle of purchasing and then re-purchasing which ultimately leads to enhanced, rather than reduced costs?

Jacksons has always prided itself on its commitment to quality, designing and manufacturing products which are fit for purpose, and built to last.  Sourcing the very best materials for the job in question together with robust road testing and fine-tuning, enables the company to offer a unique 25-year guarantee across its steel and timber portfolio.  Increasingly though, we are seeing the original Jacksons specification as cited by the architect or construction project manager, being replaced by a ‘more cost effective’ option, which is inevitably far from cost effective in the long run.

Some classic examples of poor buying decisions which ultimately result in incurring additional expense include:
  • Replacing Jacksons Securi Mesh with a competitor mesh which rather than delivering the required thickness of steel, relies on additional layers of coating to bring it up to the specified thickness.  Jacksons Securi Mesh is manufactured to the specified thickness, and the additional powder coating simply adds an extra layer of protection resulting in an even stronger, more durable product 
  • Sourcing steel items which have been powder coated with a fencing grade paint rather than the specified architectural grade paint required to deliver the correct level of protection.  Jacksons uses a superior architectural grade powder that is less porous and NOT traditionally used in the fencing industry, which is supplied with a guarantee backed by Akzo Nobel
  • Buying into products intended for marine environment which have simply been given a porous polyester coating rather than the mandatory marine coating
  • Purchasing steel products that have been zinc plated rather than heavily galvanised or Galfan coated – Galfan delivers double the level of protection of conventional galvanizing – as per all Jacksons steel products
  • Being lured into thinking Triple Point Palisade steel fencing represents a secure fencing option.  A six stone girl and a plank of wood proves otherwise, the pales can simply be pulled apart representing a far from secure boundary
  • Scrimping on a product which boasts a lower price tag thanks to its inferior fittings or fixings.  Do you really think a simple bolt connection can match the performance of a tamper proof fixing?

The above are all examples of cutting corners in the pursuit of making more money.  But is it really worth risking the wrath of the client by installing a product which is likely to fail in the not too distant future – and which will almost certainly require replacement?  Most importantly, is it worth jeopardising your company’s reputation just to shave a few pounds off the cost of the installation?  The following quote from American business magnate, investor, and philanthropist, Warren Buffett spring to mind:

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently

Let’s hope more people adhere to this wise piece of advice.



Date: 04/09/2013 16:50:00

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