London's famous Centre Point tower is set to undergo a major redevelopment after plans were given the go-ahead.

Despite opposition from local residents, Camden council has approved the £350 million transformation project. The work will be conducted through a partnership between Almacantar and Frogmore under a scheme which has been designed by Rick Mather Architects and Conran & Partners. Officials have explained one of the driving forces behind the redevelopment is the increasing prominence of the Crossrail network.

Mike Hussey, chief executive of Almacantar, added: "We intend to transform the way Londoners view and interact with Centre Point, while always staying true to its heritage. Our ambition is to ensure the scheme is re-established as a landmark destination that Londoners can be proud of.”

Centre Point has been a prominent feature in London since it was first constructed in the 1960s. Sitting on New Oxford Street it is ideal for commuters using Tottenham Court Road tube station.

The plan has not been without its setbacks as the Bloomsbury Conservation Area Advisory Committee and customers of the Intrepid Fox pub lodged their concerns with the proposals. As part of the development the famous ale house would be demolished to make way for social housing which objectors have argued which would “cause substantial harm to a Grade II-listed complex”.

Developers have laid out the finer details of the Centre Point transformation which will see the creation of 82 residential apartments ranging from one-bed to four-bed rooms available. There is set to be a host of improvements to the building itself with cleaning and repair work taking place to ensure that it is more energy efficient.

Commercial space will also be made available with new shops and restaurants being creating thanks to removing the mezzanine floors and recent partitions. The building will feel more transparent and welcoming thanks to the introduction of new shop frontages and improvements to the brise-soleil concrete lattice work.

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