Muse Developments has been selected to take on the task of regenerating South Shields town centre.

The company in the past has been responsible for transforming Newcastle's quayside area and will now help to bring the South Shields 365 masterplan to fruition. Muse is Morgan Sindall's urban regeneration division and will work closely with designers on the £100 million development. It has also played a major part in bringing other projects to life such as the Walkergate complex in Durham.

South Tyneside Council unveiled the plans for South Shields in January 2013 which aim to create a new retail quarter in the Fowler Street West area. There will also be the development of a new cinema, library, retail and leisure facilities as a well as a hotel and housing. Officials are hoping to attract more visitors to the seaside town and portray it as an alternative to going to the larger cities of Newcastle, Sunderland and Durham.

Members of the local authority explained that they are in talks with Nexus to make improvements to the Metro line which services the town. There is also the possibility of building a new transport interchange to accommodate more people coming into the area.

Councillor Iain Malcolm, leader of South Tyneside Council, said: "By connecting our beautiful seafront with the town centre and riverside, we can bring three distinct areas together into a seamless offer for residents and visitors to enjoy.

“The South Shields 365 vision will complement the major investments that are already underway, including the £16m Haven Point pool and leisure complex, and the new promenade being constructed at nearby Littlehaven beach."

South Shields, like Whitley Bay in Tyneside, has long been regarded as a seaside resort with people from all over the country visiting the area on an extended weekend break. Transport links mean it is easy to travel from Newcastle and Sunderland on the Metro and planners hope that this regeneration will attract more visitors to the region.

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