More traffic barriers may be needed in the Shepherd's Bush area of west London when a new organic butcher opens its doors this week.

Ginger Pig is situated in Askew Road and will open in October, bringing a new variety of meats to locals in the area.

It will become the company's fourth in the capital, joining its flagship outlet in Marylebone as well as its original store in Borough Market, reports

Tom Wilson, the owner of the store, told the news provider that there has been a massive amount of interest even ahead of its opening.

"It's not in a particularly foody area, but it's a busy little road with a very nice feel to it," he said.

"We've literally just mentioned it, but have already had a vast amount of response on Twitter to the news."

The company also offers a delivery service, meaning people can ring up and have their meat needs delivered.

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