Burton's "infamous" rising bollards have struck once more – this time on a man driving a company car.
In December, a man fell victim to the bollards when he followed a bus into the town, in his girlfriend's car, accidentally driving over them as they started to rise.
This time, the man, who wishes to remain anonymous, was also following a bus into Burton and one local told the Burton Mail it seemed as though he "didn't know the area too well".
"All of a sudden there was a massive crash and all I could see was that the airbags had been deployed," Mary Smith told the newspaper.
The bollards were introduced to restrict access to the town's high street between 10:00 and 18:00, only allowing buses, taxis, traders and emergency services through.
While councillor Ali Chaudry told the newspaper that the signage was not effective enough, a council spokesperson said there is plenty of signage at the spot and that people need to be more observant.
"It is actually signed in excess of the national guidelines for signage," the spokesperson said.
"It comes down to people not looking at the surrounding signage and not taking notice of what other vehicles are doing."