Plans for a conversion of the Olympic media centre in Stratford have been unveiled by new operator iCITY.

Architectural practice Hawkins\Brown drew up the designs for a £100 million transformation project of the former Press and Broadcast Centre on the Queen Elizabeth Olympic Park. They were used by broadcasters such as the BBC during the London 2012 Olympic Games and have now been earmarked as new home for the creative and digital industries.

iCITY is spread over three main buildings comprising of the 850,000 sq ft former Broadcast Centre, the 300,000 sq ft for Press Centre and the 750-seat auditorium. Under the new plans the former will be used to house office and studio space managed by Infinity SDC while Hackney Community College and Loughborough University will benefit from new education facilities.

BT Sport has already moved into the Broadcast Centre and uses the 80,000 sq ft space for live broadcasting in three studios and has also made room for 20 edit suites, four sports galleries, three main interoperable galleries and a 160 strong audience holding area.

iCITY is maintaining its commitment to energy efficiency with a number of indoor and outdoor green spaces being created. This will include allotments, urban orchards and green roofs with insect hotels. This is designed to allow a place for workers and residents to relax during a break or on a weekend.

Gavin Poole, chief executive office of iCITY, said: "iCITY’s vision is to be anchored in the creativity, energy and innovation of East London, providing state-of-the art infrastructure for the digital and creative industries. These designs fulfil that ambition, and are an important step towards delivering the economic and employment legacy from London 2012."

The plans are inline with prime minister David Cameron's vision of creating a "legacy" following the end of the Olympics. This allows the buildings to be used for another purpose despite the Games being over.

A public consultation took place on Wednesday (October 16th) with a planning application expected to be submitted in the near future.

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